Hold tightWelcome!
Welcome
SCROLL TO EXPLORE

How can we tell stories that move people to action?

Here’s How

Neal’s Theory: Data → Emotion → Action

01
What are the dots?
They are data points that represent a problem that needs addressing.

Data

02
From the data,
what story can we tell that will change hearts and minds?

Emotion

03
What actions can we take after we're moved by a story?

Action

See Neal's theory in action.

See TeachingSee Action Lab